Glamlour World: view campaign site
Overview:
Glamour World was creatd as a promotional site to sit on the Girlfriend.com.au site. COTY wanted to promot their flagship brands, JLo's Glow and Rimmel, to the young female audience over a 6 month period.
Glamour World was created to allow visitors to step inside the house's of JLo and kate Moss and explore their world. Visitors were encouraged to find hidden items around the house to gain access to exclusive downloads and access to the competition.
They also needed to find these items to access the higher levels of the houses.
Results:
The campaign site was the No.1 destination on Girlfriend.com.au for Nov, Dec & Jan in 2003/2004.
Competition entries (one comp per room) were mostly over 3,000.
The benchmark for comps on Girlfriend was 600.
JLo's House received: 29,721 email subscribers
Rimmel's House received: 20,029 email subscribers
The site even after 18 months and no marketing is stil attracting visitors and subscribers.
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